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Thoughts On Vital Aspects Of Digital Branding And Design Solutions

Exactly how many brains are in fact required in changing a light bulb? Yes, that's one question you surely got to answer yourself when you recall the term, Digital Marketing. Unlike every business around, the agencies set up to serve Digital Media, Online Marketing or Mobile Marketing services plays on the cornerstone of ideas and not rules or competencies. And in last 36 months, these agencies have been mushrooming at a rapid pace. But the question is, what makes Digital Marketing a hotcake business for entrepreneurs today? What, in the world, has made Digital marketing one of the fastest growing aspects of advertising?

Digital platforms communication or Digital Media is driving new terms of engagement between brands and consumers and reshaping media consumption across both old and new channels. Research shows that the most crucial and influential consumers continue engaging with digital media even when watching TV. To be truly effective, a brand's integrated marketing strategy must incorporate digital marketing from the start. And, to help keep pace with digital's huge influence on consumers'media habits, advertisers must Digital Branding and Design solutions do more than merely extend their offline campaigns to the digital marketing space.

Within the last few several months, the Indian digital marketing industry has seen quite a few activities in the digital advertising market. However, the background dates back again to 2008, once the buzzword in the Indian online industry was online marketing and digital marketing agencies and advertising networks were at the helm of affairs. From the comfort of the VCs to budding entrepreneurs, the business minded techies were gung ho about digital advertising space in India. But post 2009, this interest took a dip and we saw new kinds of online businesses getting more interest from VCs in addition to entrepreneurs. A majority of them helped in sprouting of Online Retail or E-commerce which in layman language we regard as Online Selling business.

Don't be the product, buy the product!